Overview
Looking to boost your sales through Pay-Per-Click Marketing? Become a Certified Professional in Sales PPC Marketing and take your career to the next level! Our comprehensive program covers everything from keyword research to ad copywriting, ensuring you have the skills to drive targeted traffic and increase conversions. With a focus on real-world applications and hands-on experience, you'll be ready to excel in the competitive world of digital marketing. Don't miss out on this opportunity to enhance your expertise and stand out in the industry. Enroll today and start seeing results!
Keywords: Certified Professional in Sales, Pay-Per-Click Marketing, PPC Marketing, digital marketing, conversions, keyword research, ad copywriting.
Course structure
• Understanding the basics of pay-per-click marketing
• Keyword research and selection
• Ad copywriting and testing
• Landing page optimization
• Conversion tracking and analysis
• Budget management and bidding strategies
• Remarketing and display advertising
• Mobile advertising best practices
• Ad extensions and ad formats
• Campaign optimization and performance measurement
Entry requirements
- The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.
Accreditation
The programme is awarded by UK School of Management (UKSM). This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.Key facts
The Certified Professional in Sales Pay-Per-Click Marketing (CPSPM) certification is a prestigious credential that demonstrates expertise in managing pay-per-click advertising campaigns.Individuals who earn this certification have proven their ability to drive targeted traffic to websites, increase conversions, and maximize return on investment.
CPSPM holders are equipped with the knowledge and skills to create effective PPC strategies, optimize ad performance, and stay ahead of industry trends.
This certification is highly relevant in today's digital marketing landscape, where PPC advertising plays a crucial role in driving online sales and generating leads.
Employers value CPSPM certification as it signifies a commitment to professional development and a deep understanding of pay-per-click marketing best practices.
One of the unique aspects of the CPSPM certification is its focus on sales-driven PPC strategies, ensuring that certified professionals are not only adept at driving traffic but also at converting leads into customers.
Overall, the CPSPM certification is a valuable asset for individuals looking to advance their careers in digital marketing and stand out in a competitive job market.
Why this course?
Certified Professional in Sales Pay-Per-Click Marketing is crucial in today's market due to the increasing reliance on digital advertising to reach target audiences effectively. In the UK, the digital advertising industry is booming, with a projected growth of 11% in digital ad spending in 2021 alone (source: eMarketer). This growth indicates a high demand for skilled professionals who can navigate the complexities of PPC marketing to drive successful campaigns for businesses. Having a certification in PPC marketing demonstrates expertise and proficiency in managing paid advertising campaigns, optimizing ad performance, and maximizing ROI for clients. Employers are increasingly looking for certified professionals to ensure that their marketing efforts are strategic and data-driven. Furthermore, with the rise of e-commerce and online shopping, businesses need to have a strong online presence to compete in the market. PPC marketing is a cost-effective way to drive traffic to websites and generate leads, making it an essential skill for sales professionals looking to stay competitive in the digital landscape. Overall, obtaining a Certified Professional in Sales Pay-Per-Click Marketing certification is essential for individuals looking to advance their careers in sales and marketing and stay relevant in today's competitive market. | UK Digital Ad Spending Growth | 11% | |-----------------------------|-----|Career path
| Career Opportunities |
|---|
| PPC Specialist |
| Digital Marketing Manager |
| Online Advertising Manager |
| Marketing Analyst |
| Search Engine Marketing Specialist |
| PPC Campaign Manager |