Overview
Embark on a transformative journey with our MSc in Strategic Marketing - 24 months program. Dive deep into key topics such as market research, consumer behavior, branding, and digital marketing strategies. Our practical approach integrates real-world case studies and actionable insights to equip you with the skills needed to thrive in the dynamic digital landscape. Gain a competitive edge with hands-on experience, industry-relevant knowledge, and expert guidance from seasoned professionals. Elevate your career prospects and make a lasting impact in the world of marketing. Join us and unleash your potential in the ever-evolving realm of strategic marketing.
Course structure
• Marketing Management
• Consumer Behavior
• Market Research
• Brand Management
• Digital Marketing
• International Marketing
• Marketing Strategy
• Sales Management
• Social Media Marketing
• Marketing Analytics
Entry requirements
Accreditation
Key facts
MSc in Strategic Marketing - 24 months
● The MSc in Strategic Marketing - 24 months program is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing.● Upon completion of the program, students will have a deep understanding of strategic marketing principles, consumer behavior, market research, branding, and digital marketing.
● The curriculum is carefully crafted to ensure industry relevance, with a focus on real-world case studies and practical applications.
● Students will have the opportunity to work on live projects with industry partners, gaining valuable hands-on experience and building a professional network.
● The program also includes a strong emphasis on leadership and communication skills, preparing students for roles in marketing management and strategic planning.
● Unique features of the program include guest lectures from industry experts, workshops on cutting-edge marketing tools and techniques, and study trips to leading marketing agencies.
● Graduates of the MSc in Strategic Marketing - 24 months program are well-equipped to pursue careers in a variety of industries, including advertising, public relations, market research, and brand management.
● Overall, this program offers a comprehensive and immersive learning experience that will set students up for success in the fast-paced world of strategic marketing.
Why this course?
The MSc in Strategic Marketing - 24 months is essential for individuals looking to advance their careers in the dynamic field of marketing. This comprehensive program provides students with in-depth knowledge and practical skills to excel in strategic marketing roles. The 24-month duration allows for a more thorough exploration of key concepts and strategies, ensuring graduates are well-equipped to meet the demands of the industry. According to the Office for National Statistics, the demand for marketing professionals in the UK is expected to grow by 9% over the next decade. This growth is driven by the increasing importance of digital marketing, data analytics, and strategic planning in today's competitive business landscape. By pursuing an MSc in Strategic Marketing, individuals can position themselves for lucrative career opportunities and long-term success in the field.| Industry | Projected Growth |
|---|---|
| Marketing | 9% |
Career path
| Career Roles | Key Responsibilities |
|---|---|
| Marketing Manager | Developing marketing strategies, overseeing campaigns, analyzing market trends |
| Brand Manager | Building brand awareness, managing brand positioning, developing brand strategies |
| Digital Marketing Specialist | Executing digital marketing campaigns, optimizing online presence, analyzing digital metrics |
| Market Research Analyst | Conducting market research, analyzing data, identifying market trends |
| Product Manager | Developing product strategies, managing product lifecycle, conducting market analysis |