Overview
The MSc in Strategic Marketing (Top up) is designed to equip marketing professionals with advanced knowledge and skills to excel in today's competitive business environment. This course delves into key topics such as market research, brand management, digital marketing, and consumer behavior. Through real-world case studies and practical assignments, students gain actionable insights to develop effective marketing strategies and campaigns. The program emphasizes the ever-evolving digital landscape, providing learners with the tools and techniques needed to succeed in the dynamic world of marketing. Join us and take your marketing career to the next level!
Course structure
• Brand Management
• Digital Marketing Strategy
• Consumer Behavior
• Marketing Analytics
• International Marketing
• Strategic Marketing Planning
• Innovation and New Product Development
• Integrated Marketing Communications
• Retail Marketing
• Services Marketing
Entry requirements
Accreditation
Key facts
MSc in Strategic Marketing (Top up)
● The MSc in Strategic Marketing (Top up) is a specialized program designed for individuals who already hold a relevant postgraduate qualification and wish to further enhance their knowledge and skills in the field of strategic marketing.● This course aims to equip students with advanced strategic marketing techniques and tools to help them succeed in today's competitive business environment.
● Upon completion of this program, students will be able to develop comprehensive marketing strategies, analyze market trends, and make informed decisions to drive business growth.
● The curriculum is designed to be industry-relevant, with a focus on real-world case studies and practical applications of marketing theories.
● Students will have the opportunity to work on live projects with industry partners, gaining valuable hands-on experience and building a professional network.
● One of the unique features of this course is the emphasis on digital marketing strategies, including social media marketing, search engine optimization, and data analytics.
● Graduates of the MSc in Strategic Marketing (Top up) program will be well-equipped to pursue careers in various industries, such as advertising, public relations, market research, and brand management.
● Overall, this course provides a comprehensive and practical approach to strategic marketing, preparing students for success in the dynamic and ever-evolving field of marketing.
Why this course?
The MSc in Strategic Marketing (Top up) is essential for professionals looking to advance their careers in the dynamic field of marketing. This program provides students with the latest strategic marketing techniques and tools to stay ahead in the competitive industry. With a focus on market research, branding, digital marketing, and consumer behavior, graduates are equipped to make strategic decisions that drive business growth and success. Industry demand for professionals with a specialization in strategic marketing is on the rise. According to the Office for National Statistics, the marketing industry in the UK is projected to grow by 9% over the next decade. Employers are seeking candidates with advanced marketing skills and knowledge to lead their organizations to success in the ever-evolving market landscape. | Industry Growth Projection | 9% | |--------------------------|-----|Career path
| Career Roles | Key Responsibilities |
|---|---|
| Marketing Manager | Developing marketing strategies, overseeing marketing campaigns, analyzing market trends |
| Brand Manager | Managing brand identity, creating brand awareness, developing brand positioning |
| Digital Marketing Specialist | Executing digital marketing campaigns, optimizing online presence, analyzing digital metrics |
| Market Research Analyst | Conducting market research, analyzing consumer behavior, identifying market opportunities |
| Product Manager | Developing product strategies, managing product lifecycle, conducting product launches |