Overview
The MSc in Strategic Marketing (Top up) is designed to equip marketing professionals with advanced knowledge and skills to excel in today's competitive business environment. This course delves into key topics such as market research, brand management, digital marketing, and consumer behavior. Through real-world case studies and practical assignments, students gain actionable insights to develop effective marketing strategies and campaigns. The program emphasizes the ever-evolving digital landscape, providing learners with the tools and techniques needed to succeed in the dynamic world of marketing. Join us and take your marketing career to the next level!
Course Structure
• Brand Management
• Digital Marketing Strategy
• Consumer Behavior
• Marketing Analytics
• International Marketing
• Strategic Marketing Planning
• Innovation and New Product Development
• Integrated Marketing Communications
• Retail Marketing
• Services Marketing
Entry Requirements
Duration
The programme is available in two duration modes:
:
:
This programme does not have any additional costs.
The fee is payable in monthly, quarterly, half yearly instalments.
You can avail 5% discount if you pay the full fee upfront in 1 instalment
Payment Plan
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